c) UseAIandDataScienceresponsibly S ER N T PAR D AN RS E M O T CUS H T WI T S U TR 03c Webelieve digital resources must be used for the good of humanity and are convinced that Artificial Intelligence (AI), data science and digital innovation cangenerally bring substantial benefits to society. Weleveragedigital technologies to benefit our customers and employees for a sustainable future, based on human- centered design with a ‘do no harm’ oversight. • Promote the use of AI and technology, while taking • Implement or use algorithms that impair unbiased well-being, dignity, integrity, transparency, ethics and decision-making sustainability into account • Ensure fairness and accountability in the use of AI to anticipate potential bias and avoid discrimination • Implement privacy and security safeguards when leveraging AI and other digitally innovative systems • Implement appropriate governance and raise awareness on the possible impact of AI • Develop algorithmic transparency and other automated decision-supporting digital technologies • Act fairly when making decisions based on AI algorithms, addressing potential bias, aiming for equal treatment and respecting individuals’ legal rights